Cap Peak
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| Coleman Peak 1 Apex 1 2 Exponent Fuel Bottle Cap | |
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$1.00 Time Remaining: 4d 12h 20m Buy It Now for only: $2.00 |
PROMOTIONAL PRODUCTS PROVE THEIR WORTH
Distributor sales of promotional products in the US in 2008 were the third highest sales number on record according to a study, which demonstrates the marketing power of promotional products.
Findings from a study commissioned by the Promotional Products Association International (PPAI) showed that promotional products increased by an average of 0.8 percent from 2006 - 2008.This was achieved in the face of one of the worst global recessions ever.
Promotional products have managed to hold their own during the recession far better than other traditional forms of advertising and marketing. “This proves that promotional products provide marketers with a cost-effective investment, which offers value and visibility for their brand,” says David Schneiderman of Cyber Pens, a top regional supplier of promotional products in Western Australia.
“Promotional products are a key component in the marketing mix and can range from a simple promotional pen to an individually branded set of golf clubs.The product can be tailormade to suit a particular target market which enhances their effectiveness.Just about any product can be branded with an organisation's name, logo, web address, tag line etc. make it very versatile when it comes to directing the message at the target audience," he added.
The fact sheet from the PPAI states that adding a promotional product to the media mix generates a favourable attitude towards a print advertisement.The top 4 uses of promotional products are listed as customer goodwill and retention, tradeshows, employee relations and event and brand awareness.
Tiger Woods is pictured frequently wearing his Nike cap. In fact, Woods has become synonymous with his black ‘swoosh’ cap. Clearly, that’s part of a multi million dollar sponsorship contract, but it just goes to show how visible a promotional product such as a cap is.People take note of branded items and people certainly like getting them.Promotional products are multidirectional which makes them even more effective.Brand visibility is boosted, as is brand loyalty and goodwill among the target audience. Moreover, they are used over and over, repeating the brand message without additional cost to the advertiser.
Promotional products go much further than merely imprinting items with an organisation's name or logo.They make a memorable impression by appealing to a range of senses.
A professional promotional products company will advise on the most appropriate product to meet the marketing objectives, target audience and budget.They should be up to date with all the latest innovations and products, and will provide a range of creative solutions.
"An experienced company will quickly get to grips with the marketing objectives and make suggestions as to the best way forward in terms of product, packaging, distribution etc.," added Schneiderman."Our years of experience enable us to give tried-and-tested advice on what works best.”
Promotional products can fit any budget, so any size organisation can make use of them.Whether the order is for 50 luggage sets, 500 calendars, 5 000 mouse pads, 50 000 jars of toffees or 500 000 imprinted promotional pens, the choice is endless. No surprise then that the promotional products industry is worth billions of dollars in annual sales – testimony to its success as an essential marketing tool.
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